There is a concept of “seeing the trees but not noticing the forest”. This is roughly the behaviour of people who have gone headlong into the operational management of a business. Their eyes are washed out, and apart from the current tasks, they do not see their own prospects. They don’t pay attention on sales team analysis. This is why it is necessary to conduct an audit of the sales department.
In our work, we often encounter this response from a potential client:
“Thank you for the offer for the analysis of our print shop activity. But we don’t need an audit. We need orders. We don’t have enough orders.”
And today I came across a post by a fellow colleague:
“The project has been running for two years in big business: presentations, negotiations, “wow”-reactions, everyone wants it. The result: a couple of pilot projects and a complete lack of sales.
To the proposal to hire a specialised consultant who will help to choose equipment, launch the technology, set up the sales system and find a point of interaction with the market in 3 months, he replies: ‘With a consultant, I will lose time and money’.
It is interesting that he does not identify the lack of results for a year as a loss of time and money”.
The situations are different, but the essence is the same:
“We have no time to think and analyze some results. We have to work more“.
How many millions are lost every month just because people don’t have the time and don’t want to, they are afraid to stop to assess the situation, to identify weaknesses, to eliminate mistakes. And time goes on, and many of them may soon be left with the old Heidelberg Rotaspeed by the side of the market.
We work, we work, we have no time to think.
Some owners of printing business are not ready for radical changes: as long as the business works, it is better bad than nothing. But how long will this inertia last?
A simple glance from an experienced specialist who has worked with dozens of print shops will be able to point out incorrect equipment selection and shortcomings in the work of the sales department.
You can’t imagine how often printers make mistakes in selecting equipment for production. This is due to incompetent salespeople or a lack of information. We will do everything we can to optimize your equipment set.
Let’s start with an assessment of your print shop machine fleet and how to use it. We’ll check the efficiency of your staff with a stopwatch and make recommendations based on your product range.
It’s likely that one high-speed machine can replace three of your existing ones. We can help you sell your less efficient machines and replace them with equipment that will save you money and time.
You believe that your production plant is the best. But customers bypass it for some reason. We will check how customers perceive you and your production using modern techniques and remove weaknesses.
Based on our research, we will create a SWOT analysis of your print production, sales and customer relations. We will give you a list of recommendations for change and help you address your weaknesses.
In the last five years, the way we engage the customer has changed radically. Mailing, social media, chatbots, targeted advertising campaigns – techniques that you may not have heard of, we can apply to your company.
These cases we have selected demonstrate the intervention of our specialists in non-standard situations where the print shop owner really had no-one to consult. Competitors certainly don’t help here….
A printing house operating in a large city and specialising in large format and offset printing decided to expand its range of services and offer its customers a new product – lenticular printing (3D images and animation effects).
The photo is of me with colleagues and customers in the Heidelberg demo hall during the launch of a large packaging and labelling company. The printing house was to become one of the most significant companies in the region.
A Polish company decided to launch a collection of puzzles – both traditional and 3D. The idea is to develop several products and launch sales on Amazon and Etsy. But the technology is unusual, where to find the expertise to develop the product?
What about when the business owner is left in the early 2000’s and his time is gone. Fortunately, the owner’s son made the decision to fully optimise and rebrand the print shop, otherwise the family could have lost the business.
We have been co-operating for many years. I would like to mention not only quality consultations, but also assistance in buying and selling equipment, as well as in solving problems with its commissioning.
We always assess the technical condition of the equipment we purchase before we pay money, so that we don’t have problems with our buyers in the future. That’s why our reputation has been impeccable.
It is very convenient for us to entrust the inspection to a specialist who will show everything via WhatsApp and issue a professional report. The price of the service is comparable to travelling from US to Europe.
Our company is one of the leading printing houses in Kazakhstan. We have been well acquainted with Sergiusz and Alexey for very many years, and therefore we absolutely trust their qualifications.
Take advantage of this service if you want to get a good printing machine in good condition and operate it without any problems. The high-quality dismantling and loading will be guaranteed.
Our Southeast Asian customers prefer to book a pre-purchase inspection of their printing presses. A certificate issued by a professional will show the condition of the machine really helps us.
© 2024 PressInspection™ All Rights Reserved.
When using the materials of the site it is obligatory to indicate the link of source and the authorship.
© 2024 PressInspection™ All Rights Reserved.
When using the materials of the site it is obligatory to indicate the link of source and the authorship.
