A print shop owner is first and foremost an investor. He understands the product he is producing and knows what his product should look like. It is his job to compare different presses in terms of their capabilities and make a decision on a particular piece.
"There are two fools in the market - the seller and... the buyer". The meaning of the expression is not at all to offend anyone. When conducting a transaction, the seller seeks to embellish his goods in order to sell them for a higher price, while the buyer always tries to bring down the price in order to buy them back more favourably...
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When using the materials of the site it is obligatory to indicate the link of source and the authorship.
